First Data Gift Cards

Build consumer loyalty and process Gift Card transactions seamlessly and efficiently with the First Data Closed Loop Gift Cards for local and regional (small to medium) merchants. With the First Data Gift Card solution, these merchants can drive traffic to their businesses, increase sales, build brand awareness and improve customer satisfaction.

Challenge

Paper gift certificate programs are hard for merchants to manage in terms of reconciliation and reporting, and they also take considerable time to issue at the point of sale.

Solution

First Data provides local and regional (small to medium) merchants with an electronic gift card solution that includes end-to-end program support to facilitate successful gift card programs.

How It Works

Gift cards can be displayed in-store or be used as a promotional tool to generate awareness and drive traffic — offer them to local businesses, to a local radio or TV station as an instant giveaway, or at events. Gift cards can give you a second chance to make a good impression with an unhappy customer. You can also use them as a way to issue a store return credit, thus ensuring that the money will be spent in your store at a later date.

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Benefits

Help Your Business

• Increase brand exposure
• Increase consumer loyalty
• Additional revenue from "uplift" upon redemption and repeat business — 56% of consumers spend more than the initial value of the card*
• Eliminate cash returns
• Lower administrative costs due to electronic transaction process
• More secure than paper gift certificates
  

Help Your Customers

• Enjoy the convenience of an easy gift choice
• Feel more satisfied with their gift choice — Purchasers and receivers rate their overall satisfaction with Gift Cards as a 9 on a scale of 1-10**
• Recipients benefit from gift cards because they can select a gift of their choice Portability of plastic — consumers no longer need to worry about cash or cumbersome gift certificates
• Spending cards provide consumers with a fast and convenient payment method that can also act as a budgeting tool
  

*Source: 2005 First Data Gift Card Consumer Gift Card Insight Survey.

**10 being "extremely satisfied". Source: 2005 First Data Gift Card Consumer Gift Card Insight Survey

Features

• Client Services
• Marketing support
• Designated Account Management
• Help desk and technical support
• Professional program implementation
• Dedicated consumer and merchant IVR
• Fraud Protection
• POS Support
• Real Time transaction processing
• Reporting
• Additional premium options available, including:
• Fulfillment services: B2B/B2C
• Advanced Reporting
• E-Commerce
• Settlement Solutions

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